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With recent advances in nutrition sciences, natural products and health-promoting foods are now becoming a part of healthy lifestyle. The preventive healthcare practices are gaining popularity and are in high demand. There is increasing incidence of multivitamin deficiency which is commonly observed owing to inadequate intake due to various reasons including modern lifestyle, high levels of stress, living speed, longer work hours, and various psychological pressures.

The spread of awareness regarding the ill-effects of unhealthy lifestyle and its direct link to an increased incidence of diabetes, obesity, and vascular diseases, has made the world more conscious about health. These factors in turn are driving the demand for vitamin and natural herbal supplements  across the world.

Nutraceuticals are non-specific biological therapies used to promote wellness, prevent diseases, and help control symptoms. They are categorised into 3 types: (a) Nutrients, (b) Herbals /Botanical (c) Dietary Supplements. There are 9 essential amino acids which cannot be produced naturally by the body have to be obtained from the food we eat along with 13 vitamins and 16 minerals needed for proper functioning of the body. Also there are approximately 50,000 medicinal plants that are used across the world as traditional medicines, out of which 337 have been documented and studies show their possible health benefits.